Protect your pet with Advantage

Protect your pet with Advantage Advantage is an effective flea treatment and like many flea products is should ideally be used in a preventative manner. Cats & Dogs can be treated monthly to prevent these household pets bringing fleas into the home. Advantage can be used as part of a treatment strategy for flea allergy dermatitis where this condition has previously been diagnosed by a vet. However, one of the most appealing aspects of Advantage to owners is the environmental effect which the product exerts in the pets surroundings. Once applied, Advantage works through killing flea larvae wherever the treated pet goes in the house, thus helping to control the flea cycle. With Advantage the pet that was involved in the spreading the infestation can also help clear it up. Additional environmental measures may be required during an infestation to fully clear the problem. Bayer Animal Health commented: "Market research with pet owners has shown the ability to kill the fleas on the pet and kill larvae in the environment is one of the top attributes they would look for in a flea product. This sits alongside proven effectiveness, another area which Advantage can lay claim. Advantage is a flea product there is a genuine demand for". Another feature of Advantage not currently met by fipronil products is that it is licensed for use on rabbits. In 2010 there were a reported 1 million pet rabbits in the UK. Advantage represents an opportunity to grow flea product usage into this segment. Rabbits in the household can harbour flea infestations initially introduced by cats & dogs or may bring fleas into the home from the garden. In multi-pet households all cats, dogs and rabbits should be treated to ensure that all potential carriers of fleas are addressed. Fleas can also be a potential carrier of myxomatosis which can affect indoor and outdoor rabbits. See our flea treatments for cats, dogs and rabbits for more details.